What You'll Learn

  • The Basic Phases of an Email Promo Series

  • All The Materials You'll Need To Run A Successful Campaign

  • All The Metrics You Should Be Tracking, and Tips To Improve Each Metric

Course curriculum

  • 1

    Understand the Purpose of Promotional Emails

    • Promoting with Email

  • 2

    Build Your Promotional Email Campaign

    • Start with Your Offer

    • Collect or Create Your Supporting Material

    • Create Your Sales Page

    • Create your Cart/Order Form

    • Write Your Emails

    • Create Your Subject Lines

    • Utilise Link Masking, and Link Tracking Tools

    • Have a Contingency Plan

  • 3

    Metrics to Track Your Results

    • Track These Metrics