Course Overview

Create Marketing Content That Converts Your Customers

We live in a fluid world where technology is changing daily. As more of us are moving online we are forgetting the offline opportunities.

This online course introduces essential content marketing techniques, how to leverage your marketing channels, and optimise your website to generate more leads.

Course Topics

What topics will you cover?

  • Build and grow your audience through thorough market research

  • Prototype ideas for marketing and products

  • Creating a marketing plan to scale your business

  • Set and achieve your big hairy audacious goal

  • How to implement online-2-offline in your business

  • Create an online and offline campaign

Course curriculum

  • 1

    How To Complete Market Research That’s Helpful

    • How To Complete Market Research That’s Helpful

    • How Competitive Is Your Market Place?

    • Move From “We Think” To “We Know” – Part One

    • Move From “We Think” To “We Know” – Part Two

  • 2

    Generating A Marketing Plan For The Modern World

    • Generating A Marketing Plan For The Modern World

    • Understanding Your Business

    • Determining Your Target Market

    • Look At Your Competitors

    • Set Your Marketing Goals

    • Outline Your Strategy

  • 3

    Create An Online and Offline Marketing Campaign

    • Create An Online and Offline Marketing Campaign

    • What Is O2O And It’s Benefits?

    • How To Use O2O In Your Marketing

  • 4

    Before you go...

    • Course Feedback